Tribal customs of the Ibo (Igbo) people Essay Example | Topics and Well Written Essays - 1000 words

Tribal customs of the Ibo (Igbo) people - Essay Example He eventually kills himself because of the Christianity (Achebe p208). As Achebe accurately depicts, the Ibo people have a rich culture as evidenced by their tribal customs such as their values, social structure, language, religious beliefs and government. His main aim or theme therefore was to depict traditional Ibo life prior to and after the advent of the Christians missionaries. Tribal custom dictates every aspect of members lives. In a wonderfully unbiased approach, Achebe’s text offers the reader the cultural roots of the Igbo people, all their beliefs, customs and historical past. In the whole of section one of the text, Achebe explains the details of the Ibo culture. To immerse the reader in the Ibo way of life, he goes into detail talking about the more subtle cultural aspects of the community such as the customs of feasts and communal activities, sporting events and crop rotation. In the tribe, the number of yams a man grows, the number of titles he holds and the number of wives he acquires determines his worth. Their acknowledgement of a mans very being is by the gods approval. Okonkwo struggles to live up to what he perceives as traditional standards of masculinity. His failure to adapt to the changing world points out the importance of tradition and custom in the novel. In the novel, the tribe of Ibo defines itself through the age-old traditions it practices. While some habits mold the daily lives of the people, other customs are reserved for special ceremonies. An example of habits that mold the daily lives of the people is when the head of a family honors male guests by praying over and sharing a kola nut with them. He offers the guest the privilege of breaking the nut and after the provider of palm-wine tastes it, they drink together with the oldest person taking the first sip. Ceremonial customs on the other hand are more elaborate. One example is The

(Marketing Report)write a marketing report in the role of the Essay

(Marketing Report)write a marketing report in the role of the consultant to the Board of The Birmingham Library - Essay Example It is a 360 degree approach in marketing which enables the marketer raise brand awareness and subsequently brand experience though various touch points. However, electronic marketing can only be successful if it is accompanies with strategies influencing the customer perception from different touch points also, such as print media, advertising, television, outdoor media, etc. In the present report, a situational analysis has been done. E- Marketing has been taken as a strategy for branding and promotions of the newly established library in Birmingham. The target customers fall in the age group of 18-25 years. Since this generation is mostly customer savvy and addicted to internet and other social media activities, using electronic marketing to target these customers will be of sustainable advantage. SOSTAC format have been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify the future issues and recommended future strategies to control them. Introduction The Library of Birmingham is the new library that has recently completed its construction. Upon completion, this will replace the Birmingham Central Library, based in Birmingham, United Kingdom. The Library of Birmingham is the new extension of the Central Library having modern technology and state of art infrastructure. The new library is a 188 million pounds project. The central library was completed in the year 1983 and was opened for public in the year 1984. Central library is considered as one of the most popular and visited libraries of the country. With the opening of the new library, many new services will be launched. Since it is completely new establishment, most of the products and features of the library will be ungraded and advanced. E-Marketing A description of electronic marketing will be use for digital technologies and electronic devic es in order to sell and promote products and services. According to authors like Xing et al (2004) and McQuitty and Peterrson (2000), the percentage of people accessing the internet and involving in online data gathering about products and services has grown over the years. Business has grown all over the world with the advent of electronic marketing (Joines, Scherer and Scheufele, 2003) and it will create huge marketing opportunity for the organisations (Pollack, 1999; Hoffman, 2000). Electronic marketing can also be defined as an online channel through with customers and marketers enter into a transaction phase for sale and purchase, which benefits both parties. According to Meuter et al, (2000) internet marketing can be explained as a virtual platform where services and products existing as digital information can be exchanged with the help of channels which are informative. In this type of media, people and groups create, share and exchange ideas and information through online c ommunities and networks (Mangold and Faulds, 2009). Electronic media is different from traditional media in many ways such as reach, quality, frequency,